Creating A Brand

Objective: To update and create a logo for a local Hot Dog Stand. Maintaining brand consistency within the new logo, create a corresponding package design for Seattle Sausage’s hot dog to-go. Seattle Sausage is a hot dog stand that has been around for events at Seattle’s Lumen Field for over 20 years. Using the updated logo, create a business card and other visual assets that showcases the stands event menu and unique brand identity.

Solution: The updated logo was created in Adobe Illustrator. For the package design, the logo was incorporated into the design for a to-go hot dog sleeve, that was created in Photoshop. The updated logo features the tag line to showcase their brand loyalty and consistency because, ‘Home of the Seattle Dog’ is iconic to Seattle and the brand Seattle Sausage. The business card was created using InDesign and the animation was created in After Effects.

Created this logo using the companies existing color pallet.

The Logo and tag line were incorporated into the company's van which served as a moving billboard for Seattle Sausage

Then using video of the company's van with the new logo, I used Adobe After Effects to create this video/animation using another popular slogan from Seattle Sausage.

Package design using new logo for Seattle Sausage

Front Side of business card

Back side of business card

Hand-painted, Event menu sandwich board, with the updated new logo, that I created for Seattle Sausage.

This version of the new business card design that I created for Seattle Sausage uses a different background color.

This is a video of a case study prestation that I created for Seattle Sausage using PowerPoint. It includes a creative brief, mood board, competitive analysis, personas, early prototypes, and test questions and feedback from viewers.

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