Objective: Starting from a creative brief, outlining a product and brand identity. Create a flat, 2-dimensional design for the package as well as a 3-D design, using Photoshop and 3-D image templates to display the product. All images for both parts should be properly oriented.
Solution: Icon Shades is a proposed high-end, trendy company, that sells sunglasses through their online store. After sketching the girl graphic and inputting it into Adobe Illustrator, the 2-D version was completed. Then using Photoshop and several 3-D imaging techniques the mock up of a product box was created. Later the men's line was added to the brand, Icon Shades. Then as a part of the Integrated Media Campaign, several potential media ads and a promotional commercial/social media video were created to be used on platforms like Instagram, Facebook and YouTube to better reach the brand's target audience.
My earliest sketch of what would become the feature graphic on the first Icon Shades product line
Black and white version of the 2-D die line
The original Icon Shades 2-D Package Design
This secondary design was created to be different than the original, but still look like they both belong together
Icon Shades 3-D package Design
Icon Shades 3-D package Design
Integrated Media Ad (Insta-ad) for Icon Shades
Integrated Media Ad (Insta-ad) for Icon Shades
Integrated Media Ad (Facebook) for Icon Shades
Promotional commercial/social media video promoting Icon Shades.
