Case Study - Hi Def Cuts

A local barber shop had temporarily closed down due to both, Covid-19 and a renovation and remodeling project for their space. Working in a group of three designers, we were tasked with creating a fresh, new and modern looking logo, cohesive brand identity, complimentary color scheme and an inclusive interior design layout for the barber shop, Hi Def Cuts.

Original Logo, provided by the client, who wanted to have it look refreshed, modern, trendy and updated. Below is a video of the final presentation for this case study.

This is a video of a PowerPoint presentation that I put together for this case study.  It includes a creative brief, mood board and sketches, discipline specific drawings, competitive analysis, empathy maps, neighborhood demographics, personas, prototypes and more.

This is a 3D mockup I created using the new updated logo for this project.

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